
WEB DESIGNER IN LEICESTER
Webflow websites that help Leicester businesses stand out for the right reasons
Leicester has a diverse and ambitious business community, from independent retailers and creative studios to manufacturers, professional service firms and established companies.
A professional-looking website is important, but presentation alone isn't enough. Visitors need to understand what makes your business relevant, what you offer and why they should feel confident choosing you. I bring those elements together through thoughtful strategy, clear communication and specialist Webflow development.















A more considered approach to your next website
I'm Graham Barr, founder of Rugby Web Design Limited and a Webflow Premium Partner working with businesses across Leicester, the East Midlands and the wider UK.
I help businesses that recognise the importance of their website but don't need the cost, complexity or layers of communication associated with a larger agency. Some need to bring an outdated site up to date; others are growing into new markets.
My role is to understand what your website needs to communicate, identify what's getting in the way and create a practical solution. You'll work directly with me throughout, from our initial conversation to the finished website.
Proven experience. Straightforward advice.
320
+
Websites Delivered
Over 320 websites created for businesses, organisations and creative agencies across the UK and overseas.
100
%
Five-star Reviews
Every Google review has been five stars, reflecting the long-term relationships I build and the care I put into every project.

10
+
Years in Business
A decade helping businesses communicate more clearly through thoughtful strategy and Webflow development.
Four ways I can help
Which best describes your situation?
Websites built on Webflow
Need a new website?
Fast, flexible Webflow websites that are easy to update, simple to manage and designed to grow alongside your business.
Conversion-Focused Design
Not getting enquiries?
Clear messaging, thoughtful page structure and stronger calls to action that help people understand your value and feel confident taking the next step.
SEO & AI Search Optimisation
Becoming harder to find?
Clear content, logical structure and strong technical foundations that help search engines and AI search tools understand your business before they recommend it.
Website Reviews & Strategy
Not sure what's wrong?
Independent reviews, practical recommendations and honest guidance to help you decide whether your current website can be improved or whether it's time for something new.
The flexibility to present your business properly
Growing businesses often reach a point where their websites become difficult to manage. Adding services, entering new markets or updating an old template can become more complicated than it should be.
I build in Webflow because it gives me the freedom to create layouts around your actual content, without relying on restrictive themes or collections of plugins. That flexibility is valuable for specialist services, multiple audiences and information-rich websites.
After launch, you can edit text and images and manage suitable CMS content yourself. Your website should be a useful business asset, not another system that's increasingly difficult to maintain.

Conversion-focused web design in Leicester
Make the value of your business easier to recognise
A visitor researching an engineering supplier has different priorities from someone looking for a creative agency or professional consultancy.
One may need technical specifications and evidence of relevant experience. Another may be comparing services, reviewing previous projects or looking for reassurance that you understand their challenge.
I identify the information your customers need before making a decision, then organise the website to make that information easy to find and understand. That might mean clearer service descriptions, stronger proof or separate journeys for different audiences.
The purpose is to help visitors recognise that your business is relevant to their needs and make it easier for them to take the next step.
SEO and AI search optimisation for Leicester businesses
Clearer content, stronger foundations and more meaningful visibility
Your customers won't all search in the same way. Some search for a service provider in Leicester; others use industry-specific terms or ask an AI search tool to help identify suitable companies.
Your website needs to explain your business clearly across those different journeys. That starts with identifying what customers are searching for and giving each important topic the right place on your site.
I combine useful content with technical SEO, descriptive metadata, internal linking and relevant structured data to help search engines interpret your website.
For businesses working beyond Leicester, the website should also communicate the wider markets, industries and geographical areas they serve.
There is no single technique that guarantees a recommendation from an AI search system or a prominent position in Google. The aim is to give customers and search systems reliable information about your business.

Webflow portfolio and case studies
Website projects for Leicester and Midlands businesses
Different businesses need different things from their websites. A consultancy may need to communicate specialist expertise, while a company selling complex products may need clearer routes from research to enquiry.
The projects below demonstrate how I bring considered design and useful content together. My work includes Leicester businesses and organisations across the wider Midlands, with each website developed around its client's individual objectives.
Website reviews for Leicester businesses
Need a clearer direction before investing?
If your website isn't generating the enquiries you expect, it's worth finding out why before committing to a full redesign.
My Website Strategy Session examines your messaging, visibility and user journey, then gives you practical priorities for moving forward.
Deductible from a new website build.
Includes:
- Website review
- Messaging review
- SEO & AI visibility review
- Technical foundations review
- 40-minute consultation
- Written action plan
- Honest recommendations with no obligation
Testimonials
Happy customers
"Graham positions RWD as a bridge between DIY websites and more pricey premium digital agencies. This is exactly what I was looking for when searching for a website for my small (and growing) business. It was completed within a fortnight, with Graham providing a highly responsive service, offering good, practical suggestions and attractive design. I would very much recommend RWD to other growing SMEs looking for a more professional digital profile."
"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."
"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."
"Graham is THE man. Without calling out others that originally developed my website, the experience, and outcome, with Graham was a polar opposite. After a short discussion on the phone he just 'got it' and later that same day he had achieved a full revamp of my website and made MY message to visitors totally clear and the usability and navigation now WORK. I am SO glad I picked up the phone to him. Some people do it and some DO IT RIGHT! Highly recommended."
"Graham is a true expert in his field. We wanted to move our sites to a modern platform like Webflow and were delighted we found him. Even though we are techies there is no way we could do what Graham can do in the same speed, or as well thought out. Responsive, great value and easy to work with".
"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Craig Goodwin
Kokora UK Ltd
"A Web Design Jedi, Graham is one of the few individuals who has mastered the powerful force of Webflow. It was my first time working with Graham (and definitely not the last) and he delivered, not only on time and on budget, but also streamlined the code to make the website lightning fast. I’ve spent 15 Yrs. working with Web Designers and Graham is up there with the best of them."
"Simply amazing!! Graham created a professional, modern website in less than a week! Graham got the concept straight away and I was able to see the site being built live. Once built, editing it through Webflow is extremely easy too (as it feels like you're looking at the actual site). You won't get better quality, value, or service anywhere else - this guy is incredible."
"Graham helped me set up my website for my new business. Not only is he talented but he was conscientious and really brought into my business, ideas and made it come alive with the final result!! I was so pleased with the website he created for me. So much more TLC given than large commercial company's, quick turnaround, good value for money and an all round nice guy. Made the whole journey seamless and enjoyable."
"Brilliant work by Graham at Rugby Web Design on my new website. Graham is proactive in suggesting improvements that make a real difference, and the site is simple for me to update whenever I need. His knowledge and expertise is extensive and has given me exactly what I needed and more. I highly recommend, 5 stars, awesome! Thanks again for everything."
This was the first time I've gone through the process of building a website, so it was a learning curve. Graham was brilliant throughout the process. He was easy to deal with, very quick to respond and most importantly, had great suggestions to develop the content and layout of everything, as well as optimise for searches, in a way that really works well. I'm delighted with the result - Highly recommended!
"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."
"Graham was the successful party in our tender process because he clearly took time to understand our brief and needs. We are exceedingly pleased with the results of our collaboration and have gained greater confidence in our web presence. We would have no hesitation in recommending Rugby Web Design be included in any tender list."
Graham was fantastic to work with from start to finish. He was highly responsive, creative, and gave excellent support throughout the entire process of building our websites. He took the time to understand our business, offered smart suggestions that genuinely improved the final product, and was patient with every round of changes. The end result looks clean, modern, and professional. I’d highly recommend Graham to anyone looking to build a website!
"Graham has been nothing but helpful from start to finish. I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."
"I wanted to work with someone who would be responsive to my needs, listen but also offer good sensible advice and be a partner for my business going forward. Graham scores very highly on every count and has been a great person to work with. I've absolutely no hesitation in recommending Graham to anyone who is looking for a decent website - you won't be disappointed!"
The experience you need, without the unnecessary complexity
I'm based in Rugby, Warwickshire, working with Leicester businesses and clients throughout the UK.
By specialising in Webflow and working independently, I offer a focused service without the overheads associated with a larger design agency. You won't be passed between an account manager, designer and developer.
Whether you're replacing an outdated website, improving the one you have or planning a new digital presence, the starting point is understanding what you need your website to do.
Tell me about your Leicester business, and we'll explore the most practical way forward.
Frequently Asked Questions
Do you work with businesses in Leicester even though you're based in Rugby?
Do you specialise in particular industries?
Can you redesign our website without changing our existing branding?
Can Webflow support a growing business with multiple services or products?
Do you offer SEO alongside website design?
What happens after my new website has launched?






















