SEO and AI search optimisation

Helping your website get found more often, by real people and modern search tools

Good SEO today is not about tricks or keyword stuffing tactics. It is about clarity, structure and content that search engines and AI tools can understand. When your website is structured and communicates well, it becomes easier to find, easier to trust and easier to choose.

What modern SEO really means

Content that supports both search and real people

Rugby Web Design Limited project - Cozy Pots
Fast, stable performance

Fast loading times

Improves user experience and search performance

web-code

Clean code and semantic HTML

Helps search engines and AI tools interpret your content.

Predictable website structure

Logical URL and content taxonomy

Makes your pages easier to crawl and understand.

Web designer optimisation

Built-in optimisation tools

Meta tags, alt text, Open Graph settings and sitemap generation are all handled cleanly.


Combined with clear content, Webflow creates an ideal foundation for stronger visibility.

Rugby Web Design Limited project - Parkers Fine Art

FAQs about SEO and AI search

Do I need to understand SEO for my website to perform well?

What is the difference between SEO and AI search optimisation?

Can you optimise my existing content, or do I need a new website?

How long does SEO take to show results?

How does AI search affect small businesses?

Do I need lots of blog posts to rank well?

Will I need ongoing SEO support?

Testimonials

Happy customers

Google 5-star Reviews

"Graham has done an absolutely fabulous job on our web design. His efficiency, knowledge and intuition of what we wanted has produced the perfect design for us and seamlessly transitioned our old (and out of date website) into something our business can be proud of. Thank you."

Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Google 5-star Reviews

"Graham is THE man. Without calling out others that originally developed my website, the experience, and outcome, with Graham was a polar opposite. After a short discussion on the phone he just 'got it' and later that same day he had achieved a full revamp of my website and made MY message to visitors totally clear and the usability and navigation now WORK. I am SO glad I picked up the phone to him. Some people do it and some DO IT RIGHT! Highly recommended."

Cain Leathem

Uvita
Google 5-star Reviews

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Robin Gameson

Uphill Marina
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Craig Goodwin

Kokora UK Ltd
Google 5-star Reviews

"Graham has been nothing but helpful from start to finish.  I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."

Simon Cort

Mini Rovers
Google 5-star Reviews

"Graham is a true expert in his field. We wanted to move our sites to a modern platform like Webflow and were delighted we found him. Even though we are techies there is no way we could do what Graham can do in the same speed, or as well thought out. Responsive, great value and easy to work with".

Google 5-star Reviews

"Our site has just gone live and it is amazing. It looks so professional and does exactly what it needs to do. Simple but effective. Thank you Graham for your help and support in creating our new site which will look to increase our online traffic. I would highly reccomend Rugby web design to anyone and will be reccomending in the future".

Google 5-star Reviews

"Graham positions RWD as a bridge between DIY websites and more pricey premium digital agencies. This is exactly what I was looking for when searching for a website for my small (and growing) business. It was completed within a fortnight, with Graham providing a highly responsive service, offering good, practical suggestions and attractive design. I would very much recommend RWD to other growing SMEs looking for a more professional digital profile."

George Oliver

1284 Limited
Google 5-star Reviews

"Graham helped me set up my website for my new business. Not only is he talented but he was conscientious and really brought into my business, ideas and made it come alive with the final result!! I was so pleased with the website he created for me. So much more TLC given than large commercial company's, quick turnaround, good value for money and an all round nice guy. Made the whole journey seamless and enjoyable."

Google 5-star Reviews

"Brilliant work by Graham at Rugby Web Design on my new website. Graham is proactive in suggesting improvements that make a real difference, and the site is simple for me to update whenever I need. His knowledge and expertise is extensive and has given me exactly what I needed and more. I highly recommend, 5 stars, awesome! Thanks again for everything."

Google 5-star Reviews

"Graham has done an absolutely fabulous job on our web design. His efficiency, knowledge and intuition of what we wanted has produced the perfect design for us and seamlessly transitioned our old (and out of date website) into something our business can be proud of. Thank you."

Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Google 5-star Reviews

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Robin Gameson

Uphill Marina
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Google 5-star Reviews

"I am so pleased that I came across Graham as he has developed the perfect website for my business. He was so helpful offering tips to make everything more efficient and worked on it quickly. He was honest and authentic and priced his work so reasonably. I would highly recommend his service and will be returning to him for all future updates!"

Dr Danielle Clarkesmith

The Anchored Mind
Google 5-star Reviews

"Graham was the successful party in our tender process because he clearly took time to understand our brief and needs. We are exceedingly pleased with the results of our collaboration and have gained greater confidence in our web presence. We would have no hesitation in recommending Rugby Web Design be included in any tender list."

Zac Phillips

Oil & Gas Advisors
Google 5-star Reviews

"A five star review for a five star service from Rugby Web Design. A pleasant and enjoyable experience from my initial telephone call to Graham, all the way through to the finished item, a modern fully functioning, well designed, easy on the eye and easy to edit web site."

Keith Burke

Motorhome Sales
Google 5-star Reviews

Graham was fantastic in setting up our website, he got the whole vibe and image we were looking for nailed down! Cannot recommend him enough!

Josie Todd

InvenireX
Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Craig Goodwin

Kokora UK Ltd
Google 5-star Reviews

"Graham has been nothing but helpful from start to finish.  I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."

Simon Cort

Mini Rovers
Google 5-star Reviews

"I recently worked with Graham to create my new website and I have been so impressed! Graham has been really attentive, responsive and proactive in creating a new site that is SO much better than my previous one. I would highly recommend Graham for his attention to detail, friendliness and above all – quality of end product!"

Google 5-star Reviews

"Graham's professionalism and approachability made the entire design process seamless. His designs were fresh, modern, and perfectly captured the essence of my brand. I couldn't be happier with the outcome of my website. Without hesitation, I would recommend Graham to anyone in need of a talented website designer and I am grateful to have had the opportunity to work with him."

Google 5-star Reviews

"It has been a pleasure working with Graham at Rugby Web Design Limited. He instinctively understood what I was looking for from the outset, and constantly went the extra mile, producing results beyond my expectations. He really knows his craft, he is friendly and always replies promptly. I can't rate him highly enough!

Richard Godbehere

A Call to ReWild
Google 5-star Reviews

"Our site has just gone live and it is amazing. It looks so professional and does exactly what it needs to do. Simple but effective. Thank you Graham for your help and support in creating our new site which will look to increase our online traffic. I would highly reccomend Rugby web design to anyone and will be reccomending in the future".

Google 5-star Reviews

"I used Rugby Web Design to create a new website for my full-time corporate events band. I am so incredibly happy with the website and after the short training session have discovered how easy it is to manage the content. I highly recommend Graham to anyone looking for a new website."

Google 5-star Reviews

"I thoroughly recommend Graham, he is so friendly and helpful, it doesn't matter how little you know he explains things clearly and puts you at ease. Graham responds to questions very quickly and makes the whole process very efficient. I have had so many compliments on my website already!"

Amanda Reynolds

Blossom Cottage Beauty
Google 5-star Reviews

"Graham has done an absolutely fabulous job on our web design. His efficiency, knowledge and intuition of what we wanted has produced the perfect design for us and seamlessly transitioned our old (and out of date website) into something our business can be proud of. Thank you."

Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Google 5-star Reviews

"Graham is THE man. Without calling out others that originally developed my website, the experience, and outcome, with Graham was a polar opposite. After a short discussion on the phone he just 'got it' and later that same day he had achieved a full revamp of my website and made MY message to visitors totally clear and the usability and navigation now WORK. I am SO glad I picked up the phone to him. Some people do it and some DO IT RIGHT! Highly recommended."

Cain Leathem

Uvita
Google 5-star Reviews

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Robin Gameson

Uphill Marina
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Craig Goodwin

Kokora UK Ltd
Google 5-star Reviews

"Graham has been nothing but helpful from start to finish.  I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."

Simon Cort

Mini Rovers
Google 5-star Reviews

"Graham is a true expert in his field. We wanted to move our sites to a modern platform like Webflow and were delighted we found him. Even though we are techies there is no way we could do what Graham can do in the same speed, or as well thought out. Responsive, great value and easy to work with".

Google 5-star Reviews

"Our site has just gone live and it is amazing. It looks so professional and does exactly what it needs to do. Simple but effective. Thank you Graham for your help and support in creating our new site which will look to increase our online traffic. I would highly reccomend Rugby web design to anyone and will be reccomending in the future".

Google 5-star Reviews

"Graham positions RWD as a bridge between DIY websites and more pricey premium digital agencies. This is exactly what I was looking for when searching for a website for my small (and growing) business. It was completed within a fortnight, with Graham providing a highly responsive service, offering good, practical suggestions and attractive design. I would very much recommend RWD to other growing SMEs looking for a more professional digital profile."

George Oliver

1284 Limited
Google 5-star Reviews

"Graham helped me set up my website for my new business. Not only is he talented but he was conscientious and really brought into my business, ideas and made it come alive with the final result!! I was so pleased with the website he created for me. So much more TLC given than large commercial company's, quick turnaround, good value for money and an all round nice guy. Made the whole journey seamless and enjoyable."

Google 5-star Reviews

"Brilliant work by Graham at Rugby Web Design on my new website. Graham is proactive in suggesting improvements that make a real difference, and the site is simple for me to update whenever I need. His knowledge and expertise is extensive and has given me exactly what I needed and more. I highly recommend, 5 stars, awesome! Thanks again for everything."

Google 5-star Reviews

"Graham has done an absolutely fabulous job on our web design. His efficiency, knowledge and intuition of what we wanted has produced the perfect design for us and seamlessly transitioned our old (and out of date website) into something our business can be proud of. Thank you."

Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Google 5-star Reviews

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Robin Gameson

Uphill Marina
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Google 5-star Reviews

"I am so pleased that I came across Graham as he has developed the perfect website for my business. He was so helpful offering tips to make everything more efficient and worked on it quickly. He was honest and authentic and priced his work so reasonably. I would highly recommend his service and will be returning to him for all future updates!"

Dr Danielle Clarkesmith

The Anchored Mind
Google 5-star Reviews

"Graham was the successful party in our tender process because he clearly took time to understand our brief and needs. We are exceedingly pleased with the results of our collaboration and have gained greater confidence in our web presence. We would have no hesitation in recommending Rugby Web Design be included in any tender list."

Zac Phillips

Oil & Gas Advisors
Google 5-star Reviews

"A five star review for a five star service from Rugby Web Design. A pleasant and enjoyable experience from my initial telephone call to Graham, all the way through to the finished item, a modern fully functioning, well designed, easy on the eye and easy to edit web site."

Keith Burke

Motorhome Sales
Google 5-star Reviews

Graham was fantastic in setting up our website, he got the whole vibe and image we were looking for nailed down! Cannot recommend him enough!

Josie Todd

InvenireX
Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Craig Goodwin

Kokora UK Ltd
Google 5-star Reviews

"Graham has been nothing but helpful from start to finish.  I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."

Simon Cort

Mini Rovers
Google 5-star Reviews

"I recently worked with Graham to create my new website and I have been so impressed! Graham has been really attentive, responsive and proactive in creating a new site that is SO much better than my previous one. I would highly recommend Graham for his attention to detail, friendliness and above all – quality of end product!"

Google 5-star Reviews

"Graham's professionalism and approachability made the entire design process seamless. His designs were fresh, modern, and perfectly captured the essence of my brand. I couldn't be happier with the outcome of my website. Without hesitation, I would recommend Graham to anyone in need of a talented website designer and I am grateful to have had the opportunity to work with him."

Google 5-star Reviews

"It has been a pleasure working with Graham at Rugby Web Design Limited. He instinctively understood what I was looking for from the outset, and constantly went the extra mile, producing results beyond my expectations. He really knows his craft, he is friendly and always replies promptly. I can't rate him highly enough!

Richard Godbehere

A Call to ReWild
Google 5-star Reviews

"Our site has just gone live and it is amazing. It looks so professional and does exactly what it needs to do. Simple but effective. Thank you Graham for your help and support in creating our new site which will look to increase our online traffic. I would highly reccomend Rugby web design to anyone and will be reccomending in the future".

Google 5-star Reviews

"I used Rugby Web Design to create a new website for my full-time corporate events band. I am so incredibly happy with the website and after the short training session have discovered how easy it is to manage the content. I highly recommend Graham to anyone looking for a new website."

Google 5-star Reviews

"I thoroughly recommend Graham, he is so friendly and helpful, it doesn't matter how little you know he explains things clearly and puts you at ease. Graham responds to questions very quickly and makes the whole process very efficient. I have had so many compliments on my website already!"

Amanda Reynolds

Blossom Cottage Beauty