Rugby Web Design - Process

A Clear web design Process Designed to Deliver Results

A proven path to a fast, modern, SEO-ready website

From our first conversation to launch day, every step is built to keep things simple, transparent, and aligned with your goals.

1
Zoom call

Discovery call

Clarity before anything else

Before we talk design, we talk goals.
We’ll dig into what a successful website looks like for your business:

  • Your ideal customers
  • The problems they’re trying to solve
  • What’s currently blocking conversions
  • The outcomes you want your website to generate

Service focus:

  • Strategy & Conversion Clarity

This ensures every design and content decision is tied to real business outcomes - not guesswork.

2
Website - content gaps

Content planning

Turning ideas into a clear message

Next, we look at your existing content and identify what’s working, what’s missing, and what needs refining.

This stage answers the big questions:

  • What pages do we need?
  • What will each page say?
  • Are we using your copy or am I writing it?
  • Do we need fresh photography, branding, or specialist support?

Service focus:

  • Content Strategy
  • Optional Copywriting
  • Consultancy on brand, photography and graphics

This removes the overwhelm and ensures your website tells a clear, compelling story.

3
website project designer

Scope of work

No surprises, no confusion

Once we know the goals and the content requirements, we define the full scope together:

  • What’s included
  • Who handles what
  • Project timeline
  • Costs

You’ll receive a detailed, no-obligation quote.
If you're happy to go ahead, a 33% deposit secures your project.

Service focus:

  • Project Planning
  • Transparent Pricing

Simple, clear, and upfront - exactly how it should be.

4
Website wireframe

Content creation & wireframes

The blueprint of a high-converting website

Here’s where the website begins to take shape.

I’ll create conversion-optimised wireframes that map the ideal journey from visitor enquiry, along with:

  • A clear design direction
  • SEO-ready, persuasive copy (if requested)
  • A layout built around clarity and usability

Service focus:

  • UX/UI Wireframing
  • Conversion Optimisation
  • Copywriting
  • SEO-aligned messaging

This stage gives you a crystal-clear preview of how your site will work before we build it.

5
Webflow designer interface

Webflow Build

Your Custom Site, Built From Scratch

No templates. No shortcuts.
I design and build your website entirely from a blank canvas, using Webflow’s powerful, modern platform.

You’ll see the site evolve live on the web, with opportunities to review and give feedback as we go.

Service focus:

  • Custom Webflow Design
  • Responsive Development
  • Fast, accessible, SEO-friendly build
6
website launch

Launch, SEO Setup & Handover

Your Website, Fully Ready to Perform

Once the build is complete and fully tested its ready for launch!

This includes:

  • Search engine indexing (Google & Bing)
  • Technical SEO fundamentals
  • Performance optimisation
  • Testing across devices and browsers

Then, you get full control of your site along with clear, friendly training so you feel confident managing it yourself.

Service focus:

  • SEO Setup
  • Website Launch
  • Webflow Training
  • Optional Ongoing Support

Your website doesn’t just launch — it launches with momentum.

The outcome is a website that’s modern, fast, clear, and designed to convert. Fully SEO-optimised, easy to manage, and built around your business goals. All of this is delivered through a guided, supportive, no-nonsense process that keeps everything simple from start to finish.

Webflow Premium Partner

Ready to chat?

If you're ready to get a website that looks great and actually gets results, let's get the ball rolling!

Contact Me
Rugby Web Design Limited - Founder

Testimonials

Happy customers

Google 5-star Reviews

"Graham helped me set up my website for my new business. Not only is he talented but he was conscientious and really brought into my business, ideas and made it come alive with the final result!! I was so pleased with the website he created for me. So much more TLC given than large commercial company's, quick turnaround, good value for money and an all round nice guy. Made the whole journey seamless and enjoyable."

Google 5-star Reviews

"Brilliant work by Graham at Rugby Web Design on my new website. Graham is proactive in suggesting improvements that make a real difference, and the site is simple for me to update whenever I need. His knowledge and expertise is extensive and has given me exactly what I needed and more. I highly recommend, 5 stars, awesome! Thanks again for everything."

Amplify

Alex Beeston

Amplify
Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Hardiflon Ltd

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Google 5-star Reviews

"Graham is THE man. Without calling out others that originally developed my website, the experience, and outcome, with Graham was a polar opposite. After a short discussion on the phone he just 'got it' and later that same day he had achieved a full revamp of my website and made MY message to visitors totally clear and the usability and navigation now WORK. I am SO glad I picked up the phone to him. Some people do it and some DO IT RIGHT! Highly recommended."

Uvita

Cain Leathem

Uvita
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Kokora UK Ltd

Craig Goodwin

Google 5-star Reviews

"Graham is a true expert in his field. We wanted to move our sites to a modern platform like Webflow and were delighted we found him. Even though we are techies there is no way we could do what Graham can do in the same speed, or as well thought out. Responsive, great value and easy to work with".

Google 5-star Reviews

"Graham's professionalism and approachability made the entire design process seamless. His designs were fresh, modern, and perfectly captured the essence of my brand. I couldn't be happier with the outcome of my website. Without hesitation, I would recommend Graham to anyone in need of a talented website designer and I am grateful to have had the opportunity to work with him."

Google 5-star Reviews

"It has been a pleasure working with Graham at Rugby Web Design Limited. He instinctively understood what I was looking for from the outset, and constantly went the extra mile, producing results beyond my expectations. He really knows his craft, he is friendly and always replies promptly. I can't rate him highly enough!

A Call to ReWild

Richard Godbehere

Google 5-star Reviews

"Simply amazing!! Graham created a professional, modern website in less than a week! Graham got the concept straight away and I was able to see the site being built live. Once built, editing it through Webflow is extremely easy too (as it feels like you're looking at the actual site). You won't get better quality, value, or service anywhere else - this guy is incredible."

Google 5-star Reviews

"A Web Design Jedi, Graham is one of the few individuals who has mastered the powerful force of Webflow. It was my first time working with Graham (and definitely not the last) and he delivered, not only on time and on budget, but also streamlined the code to make the website lightning fast. I’ve spent 15 Yrs. working with Web Designers and Graham is up there with the best of them."

Davin Digital

Davin MacAnaney

Davin Digital
Google 5-star Reviews

"Graham was brilliant to work with. He helped me get my [half completed] website finished and ready to launch in two weeks. He was very responsive and always delivered quick turnaround times. I can't recommend him highly enough!

Cedar London

Isobel Raeside

Cedar London
Google 5-star Reviews

"Graham positions RWD as a bridge between DIY websites and more pricey premium digital agencies. This is exactly what I was looking for when searching for a website for my small (and growing) business. It was completed within a fortnight, with Graham providing a highly responsive service, offering good, practical suggestions and attractive design. I would very much recommend RWD to other growing SMEs looking for a more professional digital profile."

1284 Limited

George Oliver

1284 Limited
Google 5-star Reviews

"Graham helped me set up my website for my new business. Not only is he talented but he was conscientious and really brought into my business, ideas and made it come alive with the final result!! I was so pleased with the website he created for me. So much more TLC given than large commercial company's, quick turnaround, good value for money and an all round nice guy. Made the whole journey seamless and enjoyable."

Daniel Hospitality Expert

Daniel Pope

Daniel Hospitality Expert
Google 5-star Reviews

"Brilliant work by Graham at Rugby Web Design on my new website. Graham is proactive in suggesting improvements that make a real difference, and the site is simple for me to update whenever I need. His knowledge and expertise is extensive and has given me exactly what I needed and more. I highly recommend, 5 stars, awesome! Thanks again for everything."

Amplify

Alex Beeston

Amplify
Google 5-star Reviews

"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."

Hardiflon Ltd

Megan Bedding

Hardiflon Ltd
Google 5-star Reviews

"I always get comments on how professional my website looks. I'm sure it has been instrumental in a number of partnerships I've established with influential brands. I thought I could build a website myself with a template... But you can't beat using someone with experience. Graham is a total superstar, he actions things straight away. The ROI for me has been significant, not to mention the additional sense of pride it's given me in my brand."

Gracefull Running

Becky Lyne

Gracefull Running
Google 5-star Reviews

This was the first time I've gone through the process of building a website, so it was a learning curve. Graham was brilliant throughout the process. He was easy to deal with, very quick to respond and most importantly, had great suggestions to develop the content and layout of everything, as well as optimise for searches, in a way that really works well. I'm delighted with the result - Highly recommended!

Bruce O'Neil

Bruce O'Neil

Bruce O'Neil
Google 5-star Reviews

"Graham is THE man. Without calling out others that originally developed my website, the experience, and outcome, with Graham was a polar opposite. After a short discussion on the phone he just 'got it' and later that same day he had achieved a full revamp of my website and made MY message to visitors totally clear and the usability and navigation now WORK. I am SO glad I picked up the phone to him. Some people do it and some DO IT RIGHT! Highly recommended."

Uvita

Cain Leathem

Uvita
Google 5-star Reviews

"Absolutely outstanding service from Graham. We had a little idea of what we needed website wise for our new business but Graham provided us a service second to none. From answering our queries, to logo design, to just being on the end of the email when we had a query, Graham has just been superb all the way through. We are thrilled with our end result and it has enabled us to take business away from the phone and do more online as we needed. Totally recommend!"

Uphill Marina

Robin Gameson

Uphill Marina
Google 5-star Reviews

"Absolutely fantastic. My old holiday property website was outdated and did not support modern devices. Graham set to work to build a new site that totally suited my needs, coming up with an amazing, innovative prototype. I loved his ideas and he really knows how to highlight and sell the property in the best possible way. The end product is fantastic. I simply cannot recommend Graham highly enough."

Tamarind Villa Bequia

Edward White

Tamarind Villa Bequia
Google 5-star Reviews

"I am so pleased that I came across Graham as he has developed the perfect website for my business. He was so helpful offering tips to make everything more efficient and worked on it quickly. He was honest and authentic and priced his work so reasonably. I would highly recommend his service and will be returning to him for all future updates!"

The Anchored Mind

Dr Danielle Clarkesmith

The Anchored Mind
Google 5-star Reviews

"Graham was the successful party in our tender process because he clearly took time to understand our brief and needs. We are exceedingly pleased with the results of our collaboration and have gained greater confidence in our web presence. We would have no hesitation in recommending Rugby Web Design be included in any tender list."

Oil & Gas Advisors

Zac Phillips

Oil & Gas Advisors
Google 5-star Reviews

"A five star review for a five star service from Rugby Web Design. A pleasant and enjoyable experience from my initial telephone call to Graham, all the way through to the finished item, a modern fully functioning, well designed, easy on the eye and easy to edit web site."

Motorhome Sales

Keith Burke

Motorhome Sales
Google 5-star Reviews

"I originally had a broken and janky website which was causing a lot of stress. Graham quickly jumped in and rebuilt from the ground up leaving us with something we can be proud of. Working with Graham made website design something to enjoy rather than stress about, with all feedback acted on quickly and beyond expectation. Its clear Graham has a deep understanding of what makes a site run well and serve its users from both an SEO and design stand point."

Kokora UK Ltd

Craig Goodwin

Kokora UK Ltd
Google 5-star Reviews

"Graham has been nothing but helpful from start to finish.  I made multiple attempts with well known DIY website builders, but in the end sought professional help, and I'm glad I did! Graham asked all the right questions to help me understand exactly what I needed. I'm blown away by the quality and clean look of my new website. The follow up support has also been invaluable."

Mini Rovers

Simon Cort

Mini Rovers
Google 5-star Reviews

"I recently worked with Graham to create my new website and I have been so impressed! Graham has been really attentive, responsive and proactive in creating a new site that is SO much better than my previous one. I would highly recommend Graham for his attention to detail, friendliness and above all – quality of end product!"

Revellation Graphic Design

Paul Revel

Revellation Graphic Design
Google 5-star Reviews

"Graham is extremely friendly, professional and helpful. His service was completed in good time and to a standard I'm really pleased with. Graham was also happy to give me his own personal advice to benefit my website, which I really appreciated. I wouldn't hesitate to recommend Rugby Web Design!"

Rugby Grass Cutting

Luke Brunt

Rugby Grass Cutting
Google 5-star Reviews

"Graham's professionalism and approachability made the entire design process seamless. His designs were fresh, modern, and perfectly captured the essence of my brand. I couldn't be happier with the outcome of my website. Without hesitation, I would recommend Graham to anyone in need of a talented website designer and I am grateful to have had the opportunity to work with him."

Redwood Accountants

Joe Judge

Redwood Accountants
Google 5-star Reviews

"It has been a pleasure working with Graham at Rugby Web Design Limited. He instinctively understood what I was looking for from the outset, and constantly went the extra mile, producing results beyond my expectations. He really knows his craft, he is friendly and always replies promptly. I can't rate him highly enough!

A Call to ReWild

Richard Godbehere

A Call to ReWild
Google 5-star Reviews

"I used Rugby Web Design to create a new website for my full-time corporate events band. I am so incredibly happy with the website and after the short training session have discovered how easy it is to manage the content. I highly recommend Graham to anyone looking for a new website."

Detroit Soul Collective

Darren Evans

Detroit Soul Collective
Google 5-star Reviews

"I wanted to work with someone who would be responsive to my needs, listen but also offer good sensible advice and be a partner for my business going forward. Graham scores very highly on every count and has been a great person to work with. I've absolutely no hesitation in recommending Graham to anyone who is looking for a decent website - you won't be disappointed!"

Five Rivers Chartered Accountants

Syd Barhey

Five Rivers Chartered Accountants
Google 5-star Reviews

"Simply amazing!! Graham created a professional, modern website in less than a week! Graham got the concept straight away and I was able to see the site being built live. Once built, editing it through Webflow is extremely easy too (as it feels like you're looking at the actual site). You won't get better quality, value, or service anywhere else - this guy is incredible."

Carl Sinclair Musician

Carl Sinclair

Carl Sinclair Musician
Google 5-star Reviews

"I thoroughly recommend Graham, he is so friendly and helpful, it doesn't matter how little you know he explains things clearly and puts you at ease. Graham responds to questions very quickly and makes the whole process very efficient. I have had so many compliments on my website already!"

Blossom Cottage Beauty

Amanda Reynolds

Blossom Cottage Beauty
Google 5-star Reviews

"A Web Design Jedi, Graham is one of the few individuals who has mastered the powerful force of Webflow. It was my first time working with Graham (and definitely not the last) and he delivered, not only on time and on budget, but also streamlined the code to make the website lightning fast. I’ve spent 15 Yrs. working with Web Designers and Graham is up there with the best of them."

Davin Digital

Davin MacAnaney

Davin Digital
Google 5-star Reviews

"Graham was brilliant to work with. He helped me get my [half completed] website finished and ready to launch in two weeks. He was very responsive and always delivered quick turnaround times. I can't recommend him highly enough!

Cedar London

Isobel Raeside

Cedar London