From a Shopify storefront to a website that tells Hardiflon’s story
Website audit and strategy, copywriting, SEO foundations, bespoke Webflow design and development, ecommerce and US-specific content
Introduction
Hardiflon originally approached me for a website review focused on improving its visibility on Google. The audit revealed a wider opportunity to replace its self-built Shopify website with a more flexible platform that could explain the business as well as sell its products.
The Old Website
The Challenge
The existing website was geared towards selling, with limited space for Hardiflon’s story, product benefits and reasons to choose the company. Its messaging and page structure needed work, and the business wanted to serve US visitors without offering them online purchasing.
The Approach & Solution
I recommended a bespoke Webflow rebuild and wrote the page content around clearer product messaging, more logical customer journeys and relevant search terms. The new site combines informative pages with ecommerce, rather than relying on a storefront alone.
Visitors identified as being in the US see content tailored to their market, without access to the online store.
The Outcome
Hardiflon now has a more professional, clearly structured website that communicates its expertise while supporting online sales. UK and US visitors receive a more relevant experience, and the rewritten content and page structure provide a stronger foundation for search visibility.
"We’re absolutely delighted with our new website from Rugby Web Design! It’s a fantastic representation of Hardiflon and really captures who we are as a company. Since the launch, we’ve already noticed an increase in customer enquiries, which has been a real boost. Working with Graham was easy and enjoyable from start to finish. He took the time to understand our business and made the whole process straightforward and stress free."
