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Ever wondered what really goes into a professional website build? It’s far more than just picking colours and adding a few pages. From the first conversation to the final launch, each stage is designed to ensure your site performs, converts, and reflects your brand.
Here’s how I take projects from first chat to finished website....
Before anything else, I’ll ask about your budget — not to see what I can get away with charging, but to make sure expectations are realistic. My pricing is fully transparent (you can even use my online calculator), but it’s important to know whether your brief and budget are in sync. Over the years I’ve had some wonderfully bonkers enquiries, so understanding your budget helps me shape a practical proposal - perhaps delivering the essentials now and adding the extras later.
Every website has a job to do. Generally, that job fits one of two categories:
Knowing which camp your project falls into helps define the design, layout, and content strategy.
Next, we look at what the website needs to do. Is it purely informational, or are there interactive features?
Functionality has a big impact on both cost and build time, especially if third-party integrations (and associated fees) are required.
Some examples include:
These features can elevate your site’s usefulness and improve user experience - but they need careful planning.
Design can come in several forms. Sometimes clients arrive with a fully designed concept from a graphic designer. Others give me a rough idea and a few examples of websites they like.
Typically, designs fall into three groups:
The complexity and amount of design work naturally influence pricing and timescales. But whatever the starting point, I ensure the final site looks beautiful and functions perfectly.
At this stage, I combine everything discussed so far - purpose, content, functionality, and design - to scope the overall size of the project.
This involves reviewing:
This step ensures both of us know exactly what’s included - no surprises later!
Content can make or break a website, so it’s vital to decide who’s responsible early on. When we talk about about content, this is both written text and imagery. The options are:
Because content dictates design, this step significantly shapes how the website ultimately looks and performs.
Once I have everything mapped out, I produce a fully itemised quote so you can see exactly what’s included.
If accepted, a 33% first-stage payment secures your project slot and kicks off the creative process.
When I’m assisting with content or messaging, I begin with a quick SWOT review - identifying:
This helps position your business clearly and align the website with real-world goals.
Here’s where the magic starts. Together, we clarify your unique value proposition - essentially, your “why.”
We explore:
This step ensures your website doesn’t just look good, but tells the right story.
Armed with strategy and clarity, I plan the full customer journey.
That includes:
Everything is designed to guide visitors smoothly toward enquiry or conversion.
Finally — the build begins. This happens in phases:
Once live, I provide training on how to edit and update the site, ensuring you feel confident managing it going forward.
A modern website build involves far more than visuals. It’s a structured process — discovery, strategy, content, design, and delivery - all working together to create a site that genuinely grows your business.
If you’re ready for a website that’s built strategically, get in touch today. I’ll guide you through every stage - clearly, simply, and with zero jargon.